Charles Baker and Brina Palencia are our featured talent (i.e. our connections) for our inaugural competition. They're personal friends of ours; that's the beginning and end of it. We have other friends who work both in front of and behind the camera who want to be involved with what we're doing and we find that to be incredibly exciting and refreshing. We hope that we'll be able to run the competition for several years... we have lots of friends.